Question 1

What makes your camouflage and clothing the best choice for a western hunter?

Accepted Answer

Our camouflage is the most natural for the chosen terrain and environment, it is directional, and it is American made. Our clothing has been meticulously researched for wear comfort, durability, weight, temperature comfort, and fit. It has been tested by hunters and outdoors folk for three years until it met every standard we set. With our patterns, you will Be Unseen and comfortable.

Question 2

Why did you start the Wanayi Camouflage Company?

Accepted Answer

We saw a large gap in the outdoor apparel industry that needed to be filled. We wanted to make clothing that was comfortable and lasted, that was specific to the various western United States environments and terrains, and was Made in the America.

Question 3

What innovations are there with your camo patterns, what makes it special?

Accepted Answer

Our camouflage works under the edict we playfully refer to as D.A.M.N. “D” stands for directional. Nature is directional. There is a ground and a sky. Our patterns are made to be put on clothing where the bottom of the garment is the ground and the top would be towards the sky. It is the most realistic it can be. “AM” stands for American Made. Our camouflage was designed, tested, and produced in America! Check the tags of other brands. Very few can claim that. “N” stands for natural. We don’t use pixels, amorphous blobs, or kidney shapes. We use natural barks, leaves, and ground colors specific to different regions in the western United States. Most camouflages are based off of oak leaves and other eastern hardwoods. To us, we feel that to look like sage, you need sage bushes and sage leaves. To look like cedar growing on a sandstone mountain, you need cedar bark and cedar leaves on a sandstone background. Why look like plants that are not where you are hunting or hiking?

Question 4

Why is your camouflage clothing on the mid to high range in price? Why should I choose it over other companies?

Accepted Answer

Our quality is the best and the best always costs more. Our camouflage is directional and as such, cannot just be cut and spliced to fill in gaps. This makes our camouflage more expensive to produce. We also make our camouflage and clothing right here in the United States, made by American workers. It is not made overseas where work conditions, worker pay rates, and environmental impact can be laxed. We pay Americans an honest wage to produce the best camouflage in the world.

Question 5

What is the advantage of directional and natural camouflage and why should I buy it?

Accepted Answer

Directional and natural camouflage allows the person wearing it to blend in to their surroundings, to be unseen, to become a part of the terrain. Other camouflages work to visually disrupt an animal’s vision. Why disrupt when you can Look Like Land? The reason you should buy it is because the price of western tags is increasing dramatically and the years a hunter has to wait to draw a tag is also increasing, sometimes being measured in decades. So when you buy or draw that coveted tag, why not buy clothing with the camouflage pattern that most perfectly matches the place you will be hunting. Give yourself every advantage to gain the last few yards to ethically harvest your long awaited and expensive trophy of a lifetime.

Question 6

How does your sizing run for clothing compared to other companies?

Accepted Answer

That’s a good question and one that we get a lot. We are comparable in pants, jackets and shirts in sizing to other companies in our market. We build in a little play on the next size up for pants but generally, a 32 inch waist will fit people that normally wear this size and so on. Our shirts and jackets are very standard as well. If you plan on layering and wearing your Wanayi garment on top of something else, you may want to order a size larger. Our hats are either adjustable to fit most size heads, or are one size fits most for our beanies and neck gaiters.

Question 7

For temperature ranges on the clothing you offer, how do you come to the correct comfort zone for each offering?

Accepted Answer

This is a question that will be based mostly on the wearer’s personal preference, temperature tolerance, and style of hunting. A person climbing mountains will have different needs than a person still hunting or sitting in a blind. That said, we have people that tested our clothes, as well as people in our office that have worn the same clothing for the early season into the mid and late season. They do this by layering. Our current offering is for the early and mid seasons. We have mid and late season clothes currently in production and design phases. But, in our office we have several people that wear the early season pants through all three seasons. They do this by wearing different weights of long underwear or base layers. Same with the shirts and jackets. Last year, one guy in our office wore the early season gear in Montana for mule deer in early September. He wore the pants without long underwear, the early season hoodie, a facemask, and a ballcap or beanie. Come mid-season in October, he wore the same except he wore midweight long underwear under the early season pants, the same hoodie with a quilted grid long-sleeve and packed the mid-season jacket. He still used the same hat, facemask, and beanie. Late season he wore the same early season pants with heavy weight long underwear, our hoodie over the quilted grid long sleeve shirt, a mid-season jacket, and packed a prototype puffy jacket for when he stopped to glass. He wore prototype gloves, insulated facemask, and...

Question 8

Why do you feel having your products made in America is crucial to your business plan? I am all for buying American, but I always want the best gear available.

Accepted Answer

First off, we feel we make gear as good and likely better than anything else on the market. Second, we believe that making our gear in America allows us to have better quality control than having it made overseas. If we see something we don’t like in our quality control department, we can be on the production floor the same or next day. We can walk or drive to our production shops to trouble shoot and solve the problem with our own people seeing it with their own eyes. Third, we believe that the American worker can do anything as good or better than anyone else. Fourth, and finally, we believe that using American workers being paid good wages in shops that adhere to the highest quality and environmental standards is what is best for our country and the world. Being a good steward of your environment starts at home. It may cost a little more to do things in America, but we feel it is worth it.

Question 9

I love your stuff! It works and is durable, but I need more options. When will you be offering clothing for colder weather and bad weather?

Accepted Answer

Thanks, we love our stuff too! For now, Wanayi is a small batch camouflage company. In the coming months we will be offering mid and late season pants, puffy jackets, insulated beanies, insulated facemasks, a boonie style hat, and three temperature ranges of gloves. They will be available across all of our dynamic camo patterns and we will offer some pants in solid colors as well. We are also in the testing phase of our raingear. Right now we are looking at starting with a poncho style over coat/pullover. We are also going to come out with a universal rain-cover for backpacks and we are testing our own multi-patented backpack. The backpack may be 18-24 months away from inventory. Keep checking our website and social media and sign up for our new product alerts. We will not sell your email address.

Question 10

If your company had an ethos, what would it be?

Accepted Answer

Wow, that covers a lot of ground. I guess we believe in being American made, having natural, directional camo, and matching the western terrain you are hunting in. We also believe in keeping things simple. Don’t overthink things and more importantly, don’t make our valued customers guess what works best and when. Make it great, stand by our products, and let our customers get out there and hunt. It is why our camo and clothing have simple to understand names and descriptions. Sage, pinyon pine, cedar sandstone, and aspen, the terrain is in the name. Early, mid, and late season clothing with approximate temperature ranges, does it get easier than that?

Question 11

If I am hunting mule deer in the early season on the forest edge in Wyoming, and I can only buy one camo pattern, would I be better going with the sage or pinyon pine pattern?

Accepted Answer

That’s a tricky one. I would first want to know if you are stalking or sitting more often? If you are waiting for them in the sage to emerge from the forest onto the sage flat, definitely choose the sage. Do you spend more time still hunting in the forest than in the sage? If so, choose the pinyon pine. Not knowing how you will hunt, my quick answer would be to go with the pinyon pine. Most of the time, you will likely be sitting or slow walking the forest edge and I think you would be better served looking like the forest since pinyon pine incorporates more shadow effects. You can also use its depth if you need to stalk out a short way into the sage where there normally would be some green shrubs anyway.

Question 12

If I order an item and it does not fit, what is your return policy?

Accepted Answer

We will normally accept returns of unworn and clean items within 30 days of purchase for a refund or size exchange.

Question 13

What is the best and safest way to care for my Wanayi clothing purchases?

Accepted Answer

Great question and an important one! Read the tags of the garment. We always recommend washing in cold water, in the gentle cycle, without any fabric softeners, and no bleach. You can tumble dry them on low or with as little heat as possible. Line drying is also good. Never iron them and do not dry clean them.

Question 14

Why do you only sell your clothes online and not in any retail stores or other retail online outlets?

Accepted Answer

To save our customers money. Retail store markups normally range from 20-50% of each item that they sell. By going consumer direct, we not only save you that cost, but we can use that savings too. We use it to innovate new products, fabrics, and new camouflage designs. We also give you the peace of mind in knowing that you are buying from a place right here in the USA where the clothing is made and sold by the people that made it. In the future, we may partner with a smaller, more personal retail company, but only through a partnership that doesn’t raise your or our costs.

Question 15

My buddy booked us a mule deer hunt in Utah. It is a guided hunt on private land. It is expensive and I want to give myself every legal advantage I can to succeed. It will be my first western big game hunt and I’m not sure which of your camouflages would work best. How can I choose the best pattern?

Accepted Answer

That’s going to be a great first western hunt! Good luck! There are many ways you can narrow it down. Generally speaking, a lot of southern Utah will be either Cedar Sandstone or Pinyon Pine country but there is always a chance for Sage as well. Northern and eastern Utah will have some Aspen, as well as the others mentioned above. So as you can see, there are many choices. Although we believe our patterns are very versatile, only one will be the best. Here are a few things you can do to help you make the best choice: 1) Talk to your guide or outfitter. Ask them about where you will be hunting and what type of terrain and vegetation you will most likely encounter, 2) Utilize a mapping app like Gohunt Maps or OnX Maps and look at the areas the outfitter says you will be hunting in, 3) Do an internet image search of the area near the closest town that you will be hunting, and 4) Locate some hunters that have hunted with the same outfitter in the past for the same species in the same timeframe as you will be hunting, and ask if they hunted the same ranch. Ask them what the dominant vegetation was. By using this information, you should be able to make a well informed and accurate decision.

Question 16

What is in the future for Wanayi? When will you be offering more clothing options? What are your long-range goals? I ask because I have purchased items from you and I love them but want to know you will be around a while.

Accepted Answer

I will try and answer your questions in order but there may be some overlap. The future for Wanayi is for us to continue making our camouflage clothing in America at competitive prices, while innovating and adding pieces to our product line. We will grow, but it will be a controlled growth that does not sacrifice quality for quantity. We are trying to add more clothing and camouflage options on a quarterly basis. You can keep checking our website and social media outlets for notification when products drop, or watch your email if you have purchased from us in the past. Remember, as a small batch outdoor clothing producer we produce in smaller quantities than other companies that manufacture overseas, so our products tend to sell out fast. Our long-range goal is to continue our growth and be a leader in the camouflage clothing market. We want to strategically market our products to reach and educate the western hunting community to the fact that they have options to purchase American made and unique clothing specific to the region they will be hunting.