Wanayi Camouflage

Directional By Design

Each pattern is created with true-to-life depth, shadow, color, and foliage to blend in where it matters.

Most camouflage patterns are non-directional. This is done so that the designer can allow the applier to maximize and utilize any and all portions of the fabric that the pattern is printed on without concern for the direction of the pattern. Put another way, other company’s patterns have no sky or ground reference. We understand why they do it, to save money, but we feel there is a better way.

Our patterns have a ground direction and a sky direction because that is what an animal would see, that is what’s natural. Because of this, it is the most realistic representation of any of the environments that we depict in our camouflage patterns. When you wear our clothing, the bottom of the garment is the ground direction, while the top is the sky direction. Yes, it costs more to make it this way because we cannot simply splice pieces anywhere, but it is undoubtedly more realistic and natural looking. When every yard you can get closer to your animal counts, these details matter.

American Made

Every garment is cut, sewn, and finished in the USA for quality you can rely on season after season.

A majority of the camouflage clothing being produced today is being made in foreign countries. Why? To save money. Although we have no problem supporting anyone from anywhere by
paying them competitive wages for quality products, we also believe that the American worker is the best worker and can produce anything being made in other countries.

Our clothing, like our camouflage patterns, are made in America, by American workers, with material purchased from American mills. Yes, it costs us more money to produce our products exclusively in America but we value the American worker and value the fact that in the event of a problem, we can easily and quickly visit the production site (if necessary) and work with fellow Americans to solve any problem.

Born From Nature

Our patterns begin where the hunt begins, in the specific terrain that you will be hunting.

There are some good camouflage patterns out there. Many of them are based off of the eastern oak tree and other similar eastern hardwood tree leaves and barks. That’s great for the Eastern USA and they will work “pretty good” even out west. There are other patterns that are digital, or pixilated, and some that resemble kidneys, teardrops, or random amorphous amoebas. These patterns are said to be visually disruptive and use “disruptive coloration” while others utilize “disruptive digital pixilated patterns’ that are computer generated. They are pretty good.

Pretty good is just that… it is not great, it is pretty good. Why look like a plant or tree that does not abundantly exist in the environment you are hunting? You will never match the habitat you are hunting if your basic concealment objects are wrong. We match the camo to the environment by using correct plant
and tree leaves and barks in their correct seasonal colors as well as the most common and environmentally appropriate ground cover.